Cassie Campbell - CEO & Founder | AI & Product Strategy Coach

Cassie Campbell turns product chaos into clarity for founders navigating the AI era. For 20 years, she's scaled startups from zero to $250M+ and created new product categories in fintech and insurtech that solved real problems for underserved markets. Now she's building Arete.coach, writing about the new era of product leadership, and helping teams navigate building in the age of AI.

Speaking & MC Services

I bring positivity, energy, and authenticity to every stage—backed by 20 years of lived experience scaling startups and leading teams in tech. I've walked the path your audience is on, which means I know how to ask the questions that matter and create conversations that resonate.

From my first keynote in 2019 to interviewing Waymo's co-CEO in front of 1000+ people at Women in Product Conference 2025, I love creating spaces where people navigating our evolving business world can engage with curiosity, humanity, and empathy—whether we're talking AI, product strategy, or leadership.

A founder recently told me, 'You reignited the soul of my startup.' Ready to bring that energy to your next event?

Tekedra Mawakana and Cassie Campbell Fireside Chat

Coaching

Helping Founders & First Product Leaders Build Market-Defining Products

I provide focused coaching and interim leadership for technical and business leaders who need deep product strategy expertise. Having led product at 4 startups (scaling from $0 to $250M+, including 2 SoftBank scale-ups), I help you on your path to pmf and to scale.

Recent client impact includes Adam Braun (Clarasight CEO): "Cassie reignited the soul of my startup" and BetterUp's R&D team: "We made more progress in 2 months than the last 2 years."

My approach pairs deep product expertise with a GM mindset, bridging product, sales, growth, and technology. I bring operational experience and direct feedback—not just coaching theory.

How I Work:

Starting at $2500/mo
1-hour sessions with follow-up summaries
WhatsApp/email support between sessions
Cancel anytime if we're not making progress

Best Fit: Founders at crossroads who value outside perspective and are ready to move fast.

Book a Discovery Call

AI Product Development Mentor & Facilitator with SnapDev

Teaching builders - tech and non-tech alike - to build AI-native products through hands-on mentoring and strategic facilitation on the SnapDev platform. Enroll in SnapCamp today!

Visit SnapDev.ai

Product Leadership Coaching for Product Managers

Supporting startup product managers with strategic coaching, cross-functional alignment, and repeatable systems for growth. Focused on scaling product teams and processes effectively.

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"Cassie reignited the soul of my startup"

Adam Braun, CEO of Clarasight

"We have made so much progress in the last 2 months compared to the last 2 years with Cassie's help."

Devin Luquist, Vice President of Product at BetterUp

"Cassie - just wanted to express excitement for the way you approach problems here... On one level, you're helping us solve stuff the tactical nitty gritty stuff. But on a different level (and I think more important) - examining our culture and mindsets that have led us into some of these issues in the first place. Which I think is way harder. I'm hopeful and excited that you're helping cultivate more actual craftspersonship and a healthier culture overall."

Alex, Product Manager

"You're somebody that's really used to working in a lot of ambiguity, somebody that's able to cross-cut through many different layers of the organization, somebody that's able to build relationships and build bridges, like somebody that is able to weave that together in narratives that people understand. Those are all things that I see day and and day out that you're incredibly good at. And so thank you."

Erin, Enterprise Principal Product Designer

"Cassie has an exceptional ability to connect with people and distill years of complex context into a clear and actionable path forward. She immersed herself in our deeply technical space, uncovering key insights and introducing frameworks that simplified our problem landscape. Her work brought alignment across senior VPs in product, engineering, and design, fostering clarity where there was ambiguity. Her impact has been both immediate and enduring."

Hina Patel, Engineering Director at BetterUp

"I really loved talking with you, learning from you and I always felt that the meeting will be elevated with you around. I have missed someone reminding us to keep on learning and that learning is ok and you have been exactly that force we needed here."

Jane - Sr. Product Manager

"Just wanted to drop you a quick line to say that many praises were shared about you & the grounding, encouraging, and up-leveling product force you've brought."

Helen, Staff Product Manager

"Wow, I'm grateful to have gotten to work with you... You have really helped to improve Product at "Acme Co" and helped make my life better with the perspective and changes that you've brought"

Larry, Senior Product Manager